Elixir Social · Meta Ads · acct 1358051173168970

Creative Ledger

Lifetime to 29 Sep 2026, 11:00 AM IST · figures frozen at this snapshot

Campaigns

Meta Ads, account 1358051173168970 — lifetime figures as at 29 Sep 2026, 11:00 AM IST. Two campaigns were still spending when this was taken, so their figures move on from here. A second campaign, India | MBBS Students - influencers, opened on 24 September on its own ₹3,000 a day, which is why daily account spend roughly doubled that day. Both budgets were cut from ₹3,000 to ₹1,000 a day at 7:36 am on 27 September, taking the account cap from ₹6,000 a day to ₹2,000. The 27th, the first day under it, settled at ₹1,939.44 for 64 registrations, ₹30.30 each, against ₹41.74 on the 26th at three times the spend. The 28th reads cheaper still — ₹709.48 for 31 registrations, ₹22.89 each — but it is not a fair comparison: delivery thinned all day and all but stopped between 3 pm and 9 pm, picking up again only after ₹30,000 was added to the account’s prepaid balance at 9:32 pm. A day that barely spends still books registrations from the clicks of the days before it, so its cost per registration flatters. The 27th remains the benchmark for the new budget. influencer - hasaan was switched off in the main campaign at 9:25 pm on the 26th. Two ads had their creative swapped on 22 September at 10:24 PM — v4 — Ecg became influencer direct video ad — Rheumatoid Arthritis and v1 — male became influencer — hasaan. Meta keeps the old creative's history on the same ad id, so each is split here: the retired creative carries everything to 21 September, the new one only what it has earned since. Reach is de-duplicated by Meta and never adds up across days, campaigns or age bands, so totals leave it blank on purpose. GST shown at 18% of media spend.