Call advertising across both Halcyon ad accounts — what went out, how many patients dialled,
and what each call cost. Figures pulled from Meta on 29 September 2026, 11:15 am IST, and reconciled to the rupee against each
account’s own daily totals.
A tap on the ad opens the dialler; it does not mean anyone spoke. Meta also reports how many
of those calls stayed connected past 20 seconds and past 60 seconds —
the closest available proxy for a real conversation with the clinic.
Call campaigns
Where the calls came from
Every campaign whose result Meta reports as Phone calls placed. Campaign names carry
the clinic number each ad dials — 7788, 8585, 7272 — so the table doubles as a read on which line
rang.
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Campaign
Days live
Spent
Calls
₹ / call
20s+
60s+
₹ / 20s call
Website-lead campaigns
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Campaign
Days live
Spent
Event counted
Count
₹ each
Who dialled
Calls by age band
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Age
Spent
Share of spend
Calls
₹ / call
Every day
The numbers behind the charts. Calls is Meta’s Phone calls placed;
₹/call divides that day’s call-ad spend only, so the website-lead column never inflates it.
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Reach is the sum of each day’s reach and counts a person once per day they were served.