O2 Health Hub · Meta Ads · September 2026

Calls, and what each one cost

Snapshot 29 Sep 2026, 11:10 am · account 924502380456661
Total billed
—
—
Calls placed
—
Cost per call
—
Calls 20s or longer
—
Calls 60s or longer
—
Cost per 20s call
—
Cost per 60s call
—

How many calls actually became conversations

Meta reports how long each call stayed connected.

Spend and calls, day by day

Bars are spend, split by campaign. Solid line is calls placed; dashed line is the ones that lasted 20s+.

Which campaign the calls came from

Calls placed per campaign, with how many held for 20 and 60 seconds.

Campaign by campaign

Reading the numbers